You just read the 95 thesis of the Cluetrain Manifesto. Pretty interesting stuff. Ultimately, the intentions here might be pure: the world is changing and consumers – end users – would like to feel like they have more access to corporations and influence how corporations provide products and services. More introspection is needed, but for today, let this be a starting point.
More importantly, lets agree that language that creates a chasm between interested parties should be dispensed with. And, lets all be careful not to get too far ahead of ourselves. Otherwise, there’s nothing new about social media at all.
