Ok, so it’s not a great title, but Robert Scoble and Shel Isreal have written a book about the power of social media that even a 40-something can love. It’s not long, it’s straight forward and, importantly, it’s hopeful. Yes, we’re going through a significant change – yes, it will be difficult for many organizations to grasp, but they will, at their own speed and at their own peril.
Some of the chapters are liberating. In chapter 10, we are basically told that there’s no such thing as a bad blog. Put differently, there’s no format to follow – just be yourself and share your views and people that feel the same way will find you and reward you for your honesty.
