This blog was inspired by my relatively recent exposure to Edward Bernays. Bernays is widely credited as the man that made commercial messaging a reality due to his views on what really makes people tick.

When Stewert Ewen interviewed Bernay’s in 1990, five years before his death, he said he encountered two very different people.  On the one hand Bernay’s viewed public relations as a “necessary response to a society in which expanding democratic expectations were forcefully combating the outmodeled assumptions of an old, hierarchical social order.”  On the other, Bernay’s saw the public as a “malleable mass of protoplasm, plastic raw material that – in the hands of a skilled manipulator – could be manufactured at will.”